TS News - ESPN To Launch Further Latin Network

TELE-satellit News, 6 September 1996

ESPN To Launch Further Latin Network
  NEW YORK, New York, USA, 96/09/06 (SHOPTALK) -- ESPN will launch its
fourth Latino network, ESPN 2, in association with Mexican programming
broker Productora y Comercializadora de TV, it announced this week. The
network, to be dubbed ESPN "Dos," will be available in Mexico and Central
America and will mix sports from that region with sports like Major League
Soccer and Baseball.

  "ESPN's philosophy is that localization is the key to success," said
international senior VP Jacques Kremer. "Because Mexican viewers are more
interested in American programming than viewers in the more southern regions
of Latin America, we feet it is crucial to provide them with sport
presentation suited to their tastes."

  By: Don Fitzpatrick
  Source: Daily Variety via Shoptalk, http://www.tvspy.com/ 

(c)TELE-satellit 1996. All rights reserved.

[Other mailing list archives]