TS News - Tele Noticias To Launch In US
TELE-satellit News, 12 March 1997
Tele Noticias To Launch In US
NEW YORK, New York, USA, 97/03/12 (SatND) -- CBS will launch a U.S.
version of its Spanish-language news channel TeleNoticias on March 17.
Officials expect two million subscribers by the end of 1997 and a
break-even within three years. The channel will probably distributed
exclusively on cable. The reasons given for that sound a bit strange:
digital TV services had no way of targeting Hispanic households
individually. Instead, CBS TeleNoticias will be featured on cable networks
with a large Hispanic audience. (Ironically, the original Latin-American
version of TeleNoticias is freely available via satellite all over Europe
even though the Spanish language is more or less understood only in Spain.)
CBS hopes to reach two thirds of the U.S.' current 4.5 million Hispanic
households. For some strange reasons which may be connected to human
reproduction rates as well as other parameters, that number is expected to
grow to 20 million by 2010.
By: Peter Klanowski
(c)TELE-satellit 1997. All rights reserved.
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