TS News - Playboy Goes Latin

TELE-satellit News, 11 October 1996

Playboy Goes Latin
  NEW YORK, New York, USA, 96/10/11 (SatND) -- Playboy Enterprises, Inc. is
joining forces with Cisneros Television Group, a division of the Cisneros
Group of Companies, to launch two new television networks: Playboy TV/Latin
America and AdulTVision/Latin America.

  Both services will be part of a new venture called Playboy TV Latin
America. The announcement was made today by Christie Hefner, chairman and
chief executive officer of PEI, and Carlos Cisneros, managing director,
Cisneros Group of Companies.

  The Cisneros Group of Companies, which owns and operates television
stations throughout Latin America and is a leading producer of television
programming, holds an 81 percent interest in the new venture. Playboy holds
the remaining 19 percent, with an option to buy up to an additional 30
percent ownership. PEI also will receive license fees for its programming
and royalty fees for the use of the Playboy brand name for pay television.

  Playboy and AdulTVision will be offered initially on an exclusive basis by
Galaxy Latin America, a 144-channel direct-to-home satellite service. Like
their U.S. counterparts, Playboy TV will be offered as either a monthly
subscription or pay-per-view service, and AdulTVision will be offered only
as a pay-per-view service. The new venture expects to expand Latin American
distribution of both channels to cable within a year, and then to other pay
TV delivery systems.

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