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Sat-Russ, media-news from Russia, 07.07.97





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 óÐÏÎÓÏÒÏÍ ÌÉÓÔ ÒÓÓÙÌËÉ Sat-Russ ÑÌÑÅÔÓÑ ÍÅÖÄÕÎÒÏÄÎÙÊ ÖÕÒÎÌ ÐÏ
 ÓÐÕÔÎÉËÏÏÍÕ ÅÝÎÉÁ
 TELE-SATELLITE INTERNATIONAL:
 http://www.TELE-satellite.com
======================================================================

MEDIA-MOST wants better public relations
----------------------------------------
   Vyacheslav Kostikov, the former press-secretary of Russian president
Boris Yeltsin, became the head of public relations department of Moscow
MEDIA-MOST holding. After resignation from the post of press-secretary
he was the ambassador of Russia in Vatican but usually this kind of
job is treated in Russia as a political exile.
   Now MEDIA-MOST and its head - Gusinski - are in need of such man
like Kostikov to try to get an improvement of image of MEDIA-MOST.
Among the projects of MEDIA-MOST are television channel NTV and
satellite TV-package NTV+.
   First press-conference of Kostikov in new role took place in 3rd July.
He said from July NTV will officially begin regular international broad-
casting via satellite. Israel will be first country wich will receive and
retransmit the signal of NTV International.
   Testing transmission of NTV International was arised some months ago
in unscrambling mode from Express 2 satellite (14 W) on 4,075 Ghz.
   Kostikov also said that a special magazine called "Karavan" will be
published from autumn of 1997 and devoted only the news about NTV+ satellite
package.

The culture will be "given" to 5th channel
------------------------------------------
   During the first meeting of President's Council of art and culture in
Russia it was announced about a desicion to give a culture to 5th Russian
channel. This channel is broadcasted from St. Petersburg.
   As a result a television station called "My Russia" and city channel called
"New St.Petersburg" were formed on the 5th channel. According to new conception
of broadcasting most TV-time of "My Russia" will be devoted to art, culture
and education. Besides now existing programs like "The treasures of
St.Petersburg", "Teathrical province", "Paradoxes of History", programs about
classical music, theater and cinema a new programs will arise - "The Music
of Palaces", "The Stars of Mariinka" and poetry programs.
   The second new project - city channel "New St.Peterburg" - is addressed
to the citizens of St.Peterburg. Among the others who has a wish to
finance 5th channel is the Fund of Soros. But the founder of this Fund -
George Soros - said he is ready to do it only if the channel will be
completely devoted to culture and education. He treats this project as
unprofitable because "education never brings direct and evident profit".
   5th channel had lost its former popularity in Russia during past years.
Due to this fact 5th channel was switched off from terrestrial TV in many
Russian cities. Its frequencies were given to new Russian channels such
as RenTV and CTC.

................................................................


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ÎÉËÏÇÄ ÎÅ ÐÒÉÎÏÓÉÔ ÐÒÑÍÙÈ ÄÏÈÏÄÏ".
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 òÏÓÓÉÉ. Ï ÍÎÏÇÉÈ ÇÏÒÏÄÈ ÎÞÌÉ ÓÏÓÅÍ ÐÒÅËÒÝÔØ ÅÇÏ ÜÆÉÒÎÏÅ ÅÝÎÉÅ É
ÏÔÄÔØ ÏÓÏÂÏÄÉÛÉÅÓÑ ÞÓÔÏÔÙ ÎÏÙÍ ÒÏÓÓÉÊÓËÉÍ ËÎÌÍ - RenTV ÉÌÉ CTC.

==============================================================================
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