TS News - Berlusconi Plans Latin America TV Service

TELE-satellit News, 6 August 1997

Berlusconi Plans Latin America TV Service
  ROME, Italy, 1997/08/06 (TS) -- Telecinco, the private Spanish TV channel
in which Berlusconi's Mediaset has a 25% stake has reported increased
revenues for the first half of this year. They amount to 5,5 billion
pesetas (around 63 million DEM) which is an increase of 60% compared to the
same period last year. The audience sharehas also increased by 4,5 points
and totalled 22,5%.

  Telecinco in cooperation with Mediaset is exploring the possibility of
launching a TV channel in Spanish based in Argentina. The project
tentatively called Hispanidad involves the production, distribution and
transmission of TV programs for a potential market of around 400 million
people on five continents. This project will probably be officially
launched on October 12th, the anniversary of the discovery of the Americas.

  By: Branislav Pekic
(c)TELE-satellit 1997. All rights reserved.

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