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TS News - Nickelodeon, TNT Heading For Year Ratings Wins In USA




TELE-satellit News, 13 December 1996

Nickelodeon, TNT Heading For Year Ratings Wins In USA
  NEW YORK, New York, USA, 96/12/11 (TS) -- Nickelodeon is heading towards
a year end ratings win on general audience for all time slots. Based upon
data to the beginning of December TNT looks likely to carry away the
victory in prime time.

  Big winners so far in the year appear to be the Arts & Entertainment
Network, Sci Fi Channel, Cartoon Network, FX, Comedy Central and The
Learning Channel.

  Big loosers include Court TV and CNN. The end of the OJ Simpson trial
affecting the former and, to a lesser extent, the latter broadcaster.

1996 Year-To-Date Cable Ratings (1/1/96-12/1/96)

Monday-Sunday Total Day

               1996                  1995            1996 %(+/-) 1995
         Rtg   (000)   Shr      Rtg   (000)   Shr       Rtg    (000)

NICK     1.6   1064    4.9      1.5    925    4.5        7%     15%
TBS      1.2    606    3.7      1.2    762    3.6        0%      6%
TNT      1.0    710    3.2      1.0    658    3.2        0%      8%
USA      1.0    648    2.9      1.1    708    3.4       -9%     -8%
LIFE     0.9    552    2.2      0.6    504    2.1       13%     10%
TOON     0.9    242    2.6      1.0    178    2.9      -10%     36%
ESPN     0.8    561    2.5      0.8    516    2.4        0%      9%
AEN      0.8    522    2.2      0.7    424    1.9       14%     23%
DISC     0.6    400    1.5      0.6    397    1.6        0%      1%
WGNC     0.6    252    1.9      0.6    244    2.0        0%      3%
TNN      0.5    332    1.3      0.5    309    1.3        0%      7%
CNN      0.5    326    1.5      0.9    580    2.7      -44%    -43%
MTV      0.5    307    1.5      0.5    305    1.5        0%      1%
FAM      0.5    306    1.4      0.4    271    1.3       25%     13%
FXC      0.4    121    1.2      0.4     81    1.2        0%     49%
SCIF     0.4    115    1.1      0.4     96    1.3        0%     20%
HLN      0.3    189    1.0      0.3    182    1.0        0%      4%
TLC      0.3    150    0.9      0.3    113    0.8        0%     33%
CMDY     0.3    105    0.8      0.2     71    0.6       50%     48%
CNBC     0.2    126    0.7      0.2    115    0.7        0%     10%
CORT     0.1     19    0.2      0.6    122    1.7      -83%    -84%
        
Monday-Sunday 8-11P
        
               1996                  1995            1996 %(+/-) 1995
         Rtg   (000)   Shr      Rtg   (000)   Shr       Rtg    (000)

TNT      2.1   1443    3.6      2.0   1294    3.4        5%     12%
USA      2.0   1339    3.2      2.3   1524    3.8      -13%    -12%
TBS      1.9   1321    3.2      2.0   1284    3.3       -5%      3%
NICK     1.8   1201    2.9      1.6   1038    2.7       13%     16%
ESPN     1.6   1069    2.6      1.7   1099    2.8       -6%     -3%
LIFE     1.5    988    2.5      1.5    903    2.4        0%      9%
AEN      1.3    820    2.1      1.0    633    1.7       30%     30%
DISC     1.2    784    1.9      1.1    737    1.9        9%      6%
TOON     1.2    331    2.0      1.4    255    2.3      -14%     30%
FAM      1.1    735    1.8      0.9    582    1.5       22%     26%
WGNC     1.1    431    1.8      1.0    393    1.7       10%     10%
CNN      0.9    589    1.4      1.2    771    2.0      -25%    -24%
TNN      0.9    563    1.4      1.0    610    1.6      -10%     -8%
MTV      0.7    418    1.1      0.7    409    1.1        0%      2%
FXC      0.7    182    1.1      0.7    143    1.1        0%     27%
TLC      0.6    282    1.0      0.5    193    0.8       20%     46%
SCIF     0.6    197    1.0      0.7    148    1.1      -14%     33%
CNBC     0.5    280    0.8      0.4    245    0.8       25%     14%
CMDY     0.5    186    0.7      0.4    132    0.6       25%     41%
HLN      0.3    200    0.5      0.3    196    0.6        0%      2%
CORT     0.1     24    0.2      0.5    102    0.8      -80%    -76%

Notes: All ratings based on coverage homes for each network. Prime time is
M-Su 8-11pm. Total day is M-Su 6A-6A for household and demographic
performance. A&E, Comedy Central, CNBC, Discovery, Food, FX, History
Channel, Lifetime, TLC, and TNN total day performance figures based on
network's total day definitions as reported by Nielsen.  All others M-Su
6A-6A.  Non-report weeks excluded from averages.  1995 - 1/2/95 - 12/24/95.
 1996 - 1/1/96 - 12/22/96.  

  Source: TBS research from A.C. Nielsen data

(c)TELE-satellit 1996. All rights reserved.


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