TS News - DirecTV May Slash Hardware Prices

TELE-satellit News, 14 August 1996

DirecTV May Slash Hardware Prices
  NEW YORK, New York, USA, 96/08/14 (TS) -- DirecTV is considering cutting
prices of receivers to compete better with the new Echostar DBS system,
according to US press reports. The company is said to be debating a cut to
win more viewers.

  DirecTV currently charges somewhere between $499 and $900 for a receiver
while Echostar will sell a complete system for $199 when coupled with an
annual $300 programming contract.

  DirecTV charges $29.95 for its most popular package making the years
subscription from $860 to $1,260 against $599 for Echostar's hardware and

Martyn Williams                        |Internet   : martyn@twics.com
Shimizu, Japan                         |Internet   : martyn@newsbytes.com
http://www.twics.com/~martyn           |CompuServe : 74777,1301
Fax 0543-64-0199                       |NiftyServe : PXQ00623

(c)TELE-satellit 1996. All rights reserved.

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