PTV TO LAUNCH A NEW CHANNEL ON ASIA SAT 1.
PTV World, Pakistan's first family entertainment satellite channel, goes on the
air this month . PTV, confirms the channel woould aim to attract domestic and
international audience and seek to compete with other TV channels targeting
viewers in the region and those of the subcontinent origin. Available on
Asiasat-1 the channel will be seen in 38 countries and over 78% areas of
In the begining PTV World programmes will be aired during prime time, between
7 pm to midnight. The PTV management is projecting the channel as a major
achievement in the 34 year history of Pakistan Television, and there is
realization that its PTV-2 channel which mainly aired educational programmes
abroad was not able to to attract any siezable audience because of its
limitations. Drama serials telecast on PTV-2 were mainly repeats which failed
to attract new viewers. Therefore PTV'S efforts to appeal to international
advertisers did not achieve any success.
It was some time ago that PTV management decide to revitilize the channel making
use of the the existing infrastructure including the satellite uplink, and PTV
World is being projected as an effort in that direction.
to be continued
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